Want to position your business on Google, but so far, all you see are your competitors on the first page of the search engine? Know that this means you are missing out on sales that could change the story of your business. Some exciting tips are to profile on Google My Business and choose a website creation company to make a professional website for your business.
We will talk about this better throughout our text. Check out some SEO tips that can help your business to appear in the most crucial shop window on the internet!
Tip #1: Make a Google My Business Profile
Google My Business is a free and handy tool to appear on Google organically (when there is no need to pay for the display or click on your ad). You may have no idea what this is about, but don’t worry, the process is quite simple. Open the Google search engine and type Google My Business, open the first response that is not marked as an ad and start registering or you can just hire an SEO reseller to do all SEO work for you.
Remember that you must use your business information and not your personal information. The more complete your profile becomes, the more likely you reach your local customers. In your registration, use as few categories as possible. Select only what fits your business and think about how your customer could find you. Using the correct categories is critical to appear at the right time for the ideal audience.
Include actual photos, and don’t leave this process for later. It is common for people to wait for another opportunity to complete the profile and never do so. Put up photos of your business facade, interior, waiting room, service environment, and, if you wish, include pictures of before and after some service (if this is the type of experience your business provides). Use bright, good-resolution photos.
Tip #2: Create profiles with information on local referral sites
Instagram, Facebook, Expedia and Tripadvisor are some sites that allow you to create a profile and include address information. Always use keywords about your service and leave the address up to date, along with WhatsApp and contact phone numbers.
Do not forget to enter the city and state when entering the address. Remember that people from all over the country will be watching, and there are cities with the same street and neighbourhood names. Make it easy.
Tip #3: Highlight your services on all profiles
When a person performs a search, they are usually looking for a service or a product, not a company. Always remember to use your core services in all your profile information.
If your business is a hair salon it can be a little difficult for both Google and customers who don’t know your business to understand what you do. Use terms that make your activity clear, such as Hair Salon – Studio Salma. A simple change can impact the results of the searches that lead to your salon.
Also, include details about your services within your profile. Instead of putting generic information such as “Female and male cut”, highlight your specialities: “Hairdressing salon specialising in cuts for frizzy, wavy and curly hair” can help you win over an audience that wouldn’t mind going a little further to get specialised service.
Although the example was a hairdressing salon, the same technique can be followed by auto repair shops, restaurants, glass shops, and other local businesses, as what matters is putting yourself in the customer’s shoes to understand how he would carry out his search.
Tip #4: Create a website for your business
If you believe your product can’t be sold online (which it probably isn’t), create a website for your business. If you don’t know how to do this, look for professionals knowledgeable in creating websites and optimising websites for Google.
If you want to do this the best way and avoid rework, look for an SEO agency before starting your site. It is possible that the agency itself carries out the development or recommends a qualified professional to create your website following all Google guidelines. If you already have a website ready, look for a local SEO specialist and digital marketing agency that can help you create relevance in your city.
Through social networks, the creation of relevant content for your website, partnerships with local influencers, advertising on portals in your region and range about your business published on relevant websites for your target audience, it will be possible to get recommendations and links that will point to your site and give Google a signal that you are the answer your customers are looking for. Some local SEO strategies can take months to yield good results, but when you have the support of experts, that result tends to come faster and be much more accurate and adequate about your goals.
Published January 9th, 2022