Blog Posts

How to make Facebook Fundraisers work for you

How to make Facebook Fundraisers work for you

Read time: 5 minutes The simplest thing to do is just sit back and wait for money to appear. Facebook Fundraisers is a powerful peer-to-peer fundraising tool, and since anyone can easily set up a page and ask their friends and family to chip in to a cause, nonprofits can see a quick uptick in […]
2018 EOY Fundraising: The Good, the Bad, and the Meh

2018 EOY Fundraising: The Good, the Bad, and the Meh

Read time: 9 minutes When it comes to 2018 end-of-year digital fundraising results, we’ve heard it all. 2018 EOY was great! EOY was terrible! EOY was… kind of extremely meh?   Complicated answers lead to interesting questions. So we dug deep, unturned every rock in our data garden, surveyed our loyal Labs readers (hey, that’s […]
These organizations have a smaller budget but made a bigger media impact

These organizations have a smaller budget but made a bigger media impact

By Aaron Eske and Liz Hamel With news outlets round-ups of the biggest news of the 2018 behind us, now is the perfect time for nonprofits to look ahead to 2019 goals and create plans to make the most of media hits in the coming year. If that sounds like fun (and doesn’t it sound […]
What the heck just happened? Riding the December digital fundraising rollercoaster: exciting, scary, a little nausea-inducing!

What the heck just happened? Riding the December digital fundraising rollercoaster: exciting, scary, a little nausea-inducing!

Read time: 3 minutes The ink isn’t exactly dry on all the 2018 year-end fundraising reports, but one thing is clear: December’s online fundraising was kind of weird. Weird, unexpected, confusing, and, for at least some organizations, not great. We’ll put together our full report within the next few weeks and are sure it will include […]
Merry + Rhythmical Holidays from M+R!

Merry + Rhythmical Holidays from M+R!

Happy holidays! M+R’s celebrating With some poetry   Business Awards
Three insights from 2018 that are changing our plans for 2020 (and might change yours, too!)

Three insights from 2018 that are changing our plans for 2020 (and might change yours, too!)

Read time: 9 minutes 2020 starts now, y’all. Even with a few of us still slightly hazy from election night parties, we’re already digging into what we learned this fall. Three lightbulbs went off for us this cycle with big implications for 2020—and we want to share: Lightbulb 1: Ignore unlisted and infrequent voters at your […]
Get Your Final Voter Contact Scripts to a Good Place

Get Your Final Voter Contact Scripts to a Good Place

Read time: 7 minutes In a perfect world, we would’ve had our persuasion and GOTV scripts written and vetted weeks ago. But we don’t live in a perfect world. The news cycle’s been bananas, you’ve been hard at work fundraising and preparing your mailers and recruiting an army of volunteers, plus the third season of The […]
The 2019 Benchmarks will be mind-boggling. Join us for the journey!

The 2019 Benchmarks will be mind-boggling. Join us for the journey!

Read time: 2 minutes Right now, donors are donating. Activists are activating. Tweets are being retweeted, ads are being served, links are being clicked. Data, good sweet wonderful data, is being generated—but if we let it slip through our fingers, it does us no good at all. That’s what makes our annual Benchmarks Study so […]
Frequent Advocacy Questions: What nonprofits need to know about advocacy during election season

Frequent Advocacy Questions: What nonprofits need to know about advocacy during election season

Read time: 10 minutes Three things we like: Advocating for causes we care about! Educating and mobilizing voters! Winning elections! Three things we don’t like: Running afoul of tax and campaign finance rules regarding 501(c)(3) and 501(c)(4) political activities. Accidentally committing crimes. Going to jail. Election season can be tricky for 501(c)(3) nonprofits who are […]
Breaking (Into the) News

Breaking (Into the) News

Read time: 5 minutes Sometimes an article takes the world by storm. The recent New York Times Magazine feature “Losing Earth” by Nathaniel Rich, is one of them. Rich took a sobering look at a brief window in time where the U.S. seemed poised to take on climate change but failed to act, and the […]
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