Competing for Talent with Technology

Employing the right people is one of the most important yet challenging aspects of any organization. Enabling employers to improve their recruiting effectiveness through branding, talent engagement, and recruitment benchmarks is an area that’s getting more attention in today’s competitive professional landscape.

More than ever, employers, even those with minimal resources, need to be agile in order to quickly find and hire top talent. With candidates today expecting the same treatment as consumers, the power has shifted from employers to job seekers. Preboarding and onboarding programs, in addition to strong professional development offerings, are top of mind for employers, who know these programs are essential to both employee retention and engagement. 

Organizations need to provide a stellar candidate experience in order to recruit the right people. To keep their businesses moving forward, they must continue this positive experience throughout the entire employee life cycle.


More than any other HR function, talent acquisition has rapidly expanded in recent years, and the function itself evolved along with its technology requirements. You now need to offer broader capabilities and deeper functionality, such as candidate relationship management, mobile-friendly capabilities, new-hire onboarding, and more, in order to help organizations grow and scale.

This is why nimble, cloud-based talent acquisition systems help engage and hire candidates while simultaneously managing complex and ever-changing global data privacy rules. 

Talent acquisition has truly become its own discipline, requiring dedicated technology solutions to help businesses find, engage, and inspire people to deliver business results. 

While some organizations struggle between the idea of centralizing software systems with one vendor and multiple best-in-class solutions, one thing is clear: Employers need their applicant-tracking systems to do more than just process candidates.

Additionally, artificial intelligence (AI) and machine learning (ML) continue to change the recruiting game. While some organizations are hesitant to invest in AI and ML, fearing the technology might cannibalize the industry and displace recruiters from their jobs, AI and ML are growing and evolving rapidly and becoming increasingly difficult to avoid.

One company using these dynamic and ever-changing functions in HR is iCIMS, a recruiting company based out of Holmdel, New Jersey, United States. The company employs four million hires annually through configurable recruitment solutions and an ecosystem of more than 245 talent acquisition partners. They’ve enjoyed this success due to their constant aim to find talent by delivering best-in-class software-as-a-service (SaaS) solutions within a unified platform and by offering a customer-level experience.

By taking one client at a time, the company became one of the world’s leading talent acquisition platforms, enabling more than four thousand clients to hire four million people annually in almost every language worldwide.

“We have built upon our early success to create products that solve hiring challenges for some of the world’s most complex companies,” says Erica Bonavitacola, a communications associate for iCIMS.

To ensure the team is well-positioned to deliver excellent customer service, Bonavitacola says the company actively recruits employees who embody seven core competencies: adaptability, drive, transparency, customer commitment, kaizen, passion, and empathy.

Within this industry, the pendulum has swung from dedicated talent acquisition providers to human capital management (HCM) providers and back again. Acadian Advisory, an independent workplace technology research and consulting firm, recently reported that traditional providers that once dominated the recruiting technology market, such as Oracle Taleo and IBM Kenexa, have been in steady decline for years.

Solving problems for companies that engage talent has become a race in every sense of the word, and gaining access to new relationships through applicant-tracking software is revolutionizing how talent is discovered. Whether you place second, third, or last, companies are quickly realizing they must run or be outdone. 

iCIMS Inc. recently won a Bronze Stevie® Award in the category of Customer Service Team of the Year – Computer Software at The 2019 American Business Awards®. CFO Valerie Rainey also won a Silver Stevie for Female Executive of the Year in the 2019 Business Achievement Awards for Women in Business.  

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