Despite the difficulties that the COVID-19 pandemic has implied and adverse conditions such as the gender gap, in America, especially in Latin America, 24% of women are entrepreneurs.
Women entrepreneurship in Mexico.
With 4 million 600,000 women who are self-employed and create companies that create jobs, Mexico ranks 4 among the countries with the most women entrepreneurs, according to the 2020-2021 study by the Global Entrepreneurship Monitor, which considered 43 countries worldwide, 10 of them from the American continent.
Until the IMCO count in March 2021, Mexican female employer entrepreneurs were mainly concentrated in the restaurant, accommodation and commerce sectors. By comparison, male employers are concentrated in the construction, agriculture and livestock sectors.
One of the main motivations of Mexican women to undertake is the lack of flexibility in traditional jobs, so that in this way their ventures allow them to generate an income without abandoning their activities at home.
The Mexican Institute for Competitiveness (IMCO) found that an average Mexican entrepreneur is between 25 and 44 years old, is married, has one or two children, earns 3,707 pesos a month, studied until high school and operates informally.
According to data from the National Survey of Occupation and Employment (ENOE), entrepreneurship in formality brings multiple benefits such as average income 2.5 times higher than those who undertake in informality. The reality is that in Mexico 8 out of 10 women undertake informally, so they cannot have access to these benefits and that it becomes a factor to undertake and maintain such enterprises over time.
This lack of formality in ventures is mainly due to 3 factors: the high cost in time and money of administrative procedures, the lack of access to financing and the lack of training in finance, accounting, business development and other skills. .
The increase in informality in women\’s businesses became more evident from the start of the pandemic in 2020, due to the elimination of jobs and the definitive closure of businesses.
Coupled with informality, there is the fact that the number of women who manage to grow their business through the recruitment of personnel is considerably less than that of men.
It may interest you: 5 books for unstoppable female entrepreneurs
The gender gap between entrepreneurs, which is 37%, is another factor that complicates female entrepreneurship in Mexico: at the end of 2021, self-employed women earned an average of 4,008 pesos, while self-employed men earned 6,338 pesos per month.
One more factor that makes entrepreneurship difficult for women in Mexico is the unequal distribution of household tasks. IMCO notes in its report that female employers spend a large part of their time doing housework. In the first quarter of 2021, 93% of them spent part of their time taking care of the home and only 1% of them were studying. For their part, 96% of self-employed women spend part of their time doing housework, while only 2% of them study.
Las nenis: the success of undertaking in the midst of the crisis.
During the pandemic, the figure of informal self-employed women who buy and sell products through social networks, called with the colloquial term the “nenis”, became popular.
Although at times this name had derogatory overtones, this group of entrepreneurs have been of vital importance in the flow of the local economy during the pandemic season, as data from the Laboratory of Analysis in Commerce, Economy and Business of the National Autonomous University of Mexico (UNAM), indicate that they generate about 9.5 million pesos a day in sales.
These women have managed to generate their own jobs and sometimes for more people, have increased their autonomy and have contributed to the economy of their homes. UNAM data show that thanks to these undertakings 13 million families have income.
Digital platforms such as WhatsApp, Instagram and Facebook have been of great help for the nenis, because through these means they offer their products and close their sales. They also make use of electronic forms of payment, which is why they have turned digital commerce into an alternative against unemployment
The advantage of undertaking through digital platforms is that they have not required investing in costs such as a premises or others that would require the opening of a physical business. The great disadvantage continues to be the lack of support and security that informality brings
It may interest you: 14 entrepreneurs who made their fortunes in the millions without help
Women entrepreneurs in America.
Throughout the continent, although the percentages are still low, the number of women who decide to undertake continues to grow. Of the American countries considered for the Global Entrepreneurship Monitor study, Ecuador positioned itself as the country in which more women undertake. For the period 2020-2021, in countries such as Colombia, Panama, Mexico and Guatemala, the percentage of women entrepreneurs increased, while Chile, Brazil, Canada and the United States registered slight drops in their percentages of women entrepreneurs.
In all the American countries, the main motivations of women to undertake were the scarcity of jobs, making a difference in their environments, the generation of wealth and the family tradition
Unfortunately, some women\’s ventures in America could not continue, among the main causes are the pandemic, problems obtaining financing and the fact that the businesses were not profitable
What proposals are there to increase the number of women entrepreneurs
Now that it has been seen that women\’s entrepreneurship, in addition to helping the flow of the economy even in times of crisis, allows them greater participation in the economy, it is important to promote these businesses so that more and more women can achieve autonomy on your income. Some of the actions proposed by IMCO are
Make available to citizens information on documentation, costs, times and requirements to operate a company in each federal entity.
Simplify and automate registration processes with the help of technology, since it has been seen that economies with greater ease of doing business have as a common factor the widespread use of electronic systems, online business incorporation processes, tax declaration platforms electronic, among others.
Offer incentives to those who choose to register and formalize their companies.
Concentrate the basic information on the steps to follow to formalize.
Create more training programs for women entrepreneurs.
Promote that more entrepreneurs join the training and advice.
It may interest you: 5 qualities that make women good entrepreneurs