How Eduardo G. Perez Jr. has led Equity Prime Mortgage to Success Through two Financial Crises

As the COVID-19 pandemic has hit the global economy and thrown supply chains and financial systems into disarray, many companies have emerged as either leaders, or laggards.

Equity Prime Mortgage (EPM), Co-Founded by Eduardo G. Perez Jr., current CEO, has proven itself to be the former. Equipped with the infrastructure and tools needed to survive economic turbulence, EPM has survived not only one, but two economic crises as business in the housing market that was founded in 2008.

EPM is a licensed mortgage lender serving locations across the United States. Providing a variety of mortgage products, with a team of certified underwriters and dedicated, experienced professionals, EPM seeks to empower everyone who crosses its path.

Beyond its offerings within the mortgage space that bring buyers closer to their dreams of homeownership, EPM is diversifying and branching out to work with media ambassadors such as Ric Flair and David Pollack, while developing a lifestyle brand. Staying ahead of the curve and marking themselves as a force to watch in the sector, Perez has developed a team and company culture that is ready to adapt and survive any social or economic pressure that comes their way.

Founding A Company During Hard Times

Starting the company amid the 2008 financial crisis, within the sector that was at the center of the crisis meant EPM had to overcome adversity, and they had to do it fast. Working to make informed decisions at an efficient pace, Perez and team had to not only re-gain their portfolio and financing, but also regain the trust of the entire homebuyer’s market.

Plus, with a wave of unemployment and economic struggles facing every American, employee and team morale was at an all-time low, making the prospect of founding a company highly challenging. Uniting the organization and orienting it toward a bigger vision, Perez managed to garner momentum that has led them on a path to success that carries through to the present day.

EPM As a Leader in The Present Crisis

Building a business from the perspective of overcoming immense external challenges led Perez to embed his company with a culture of hard work and commitment. Leading by example, he set the tone of working until the job was done, and by gearing the organization to a greater goal of empowering the American people with the chance to achieve the American Dream.

Flash forward to the present and EPM was already wired with the necessary mindset and skills to overcome the immense challenges and unpredictable conditions brought on by the COVID-19 pandemic.

With every aspect of the business—the mission, the brokers, the employees, the retail loan offices—united behind the goal to help bring homeownership to the American people, EPM has established a reputation of relentless quality and delivery. With no crisis posing as a threat to their business, EPM is consistent in is preparedness and eagerness to help clients utilize a diverse group of mortgage products to help make their goals a reality.

Published December 25th, 2021