Marketing in the e-commerce space can be quite challenging, especially as the field becomes more competitive and innovative. However, word-of-mouth recommendations have remained an effective marketing strategy.
The current social media era has pushed traditional word-of-mouth marketing to a whole new level. Previously, a product or services recommendation was passed from one person to the other. On the other hand, modern-day word-of-mouth marketing includes targeted efforts in which influencers share their satisfaction with a particular brand. It has even become more effective and practical with widespread social media usage whereby marketers and influencers enjoy a massive social media following.
With a proven track record of customers coming from word-of-mouth referrals, experts in the digital marketing niche such as WOM Protocol have been continually working on how the marketers can benefit too. There has always been a need to develop a mechanism to help creators monetize their content and earn directly from their efforts.
WOM Protocol is a social commerce solution that enables brands to leverage word-of-mouth recommendations. The company has been building a blockchain-based protocol that gives brands, content creators, publishers, and social networks a way to monetize word-of-mouth recommendations on any app or platform. WOM is backed by dozens of seasoned investors from around the globe who have helped the company develop BULLZ, a revolutionary app that is changing the industry for the better.
BULLZ is a dedicated app for discovering authentic blockchain and crypto-related recommendations. Users can find trending projects, discuss them with other crypto enthusiasts and experts, and get rewarded for sharing their own videos about the projects and companies they like. Content creators already do this regularly, and now they’ll have the opportunity to monetize it. With the “promote-to-earn” model, users are rewarded with WOM Tokens for their authentic recommendations directly within the app.
BULLZ is the first dedicated platform for users to discover and get rewarded for authentic blockchain and crypto-related recommendations. It has integrated WOM Protocol as an economic incentive system that allows users to monetize their honest word-of-mouth recommendations about blockchain-related projects.
All recommendations are peer-reviewed and authenticated, and only those recommendations that the community feels are authentic, creative, and positive can start earning. Rather than prepaid brand deals and compromising promotions, creators have the freedom to “promote to earn” on BULLZ. Presently, the beta version of the BULLZ app has been launched for both iOS and Android users, and top creators have already joined.
“We constantly see airdrops or bounty campaigns within the blockchain community as a means to spread awareness for marketing projects for more adoption. We believe that BULLZ is the perfect opportunity for those projects to tap into genuine word of mouth – the most valuable form of marketing – allowing their communities to get rewarded for spreading the word about them,” says Melanie Mohr, founder & CEO of BULLZ.
The marketing and ecommerce world is quickly evolving, and it takes inventive minds and forward-thinkers to stay ahead of the crowd. It’s with apps, services, and new ideas like BULLZ app that the industry continues moving forward.
Published December 18th, 2021