Ronn Torossian is the founder and CEO of an independent and award-winning PR firm, 5W Public Relations. Torossian gained a taste for advocacy, which ended up with him discovering the public relations industry, which he perceived to be a combination of lawyering, journalism, and psychology.
This ever-changing and interesting landscape attracted him enough that he started an agency, consisting of himself and an intern working in a 400 square foot rooftop office, for a total of three clients. However, in the last 19 years, since the firm was first created, the public relations industry, the firm, and Torossian himself have gone through numerous changes.
All of that and more is why he has been regularly recognized and awarded as an industry leader, and why the company has been growing from the start. As for Torossian himself, these days, he’s widely known as one of the top experts in crisis communications in the US. That’s why he’s often called on to counsel top business executives, entrepreneurs, and blue-chip companies in both the United States and the globe.
Torossian has been able to recognize emerging trends incredibly fast, which has allowed him to grow his PR firm and achieve success for all of the firm’s clients. Additionally, by continuously focusing on the future, what it holds, and what opportunities can emerge, the company is able to constantly modernize its approaches and adapt to many changes, which are all strategies that have facilitated continued success over the years.
In the last year alone, the firm has expanded to serve clients in over 25 countries around the world, and has also broadened its areas of practice. Some of those new areas include an expansion of the parent, child & baby practice area, the creation of NFT specialty practice, a specialized cybersecurity practice, a division for gaming and gambling PR, a cryptocurrency PR division, and a Special Purpose Acquisition Company (SPAC) communications practice.
This incredible year of growth started with an aggressive attitude and the goal to attract some of the top industry talents to the business, as well as with the goal to expand the firm’s client offerings. That’s why the firm has managed to succeed across all its groups, including corporate, digital, and consumer communication practices, and why it has been named a top 3 NYC PR agency by O’Dwyer’s, the leading public relations industry publication.
With so much going on in the world today, it’s always important to make sure you have a positive first impression — whether that be through social media, search results or even just by word of mouth. This is why PR at all levels is so important. And just as important, is making sure you have such preparation in place and not trying to clean up a PR disaster after it happens.
If you’d like to learn more about how to improve the public relations and branding for your personal name, business or brand, be sure to read through all of the expert tips and resources online via Ronn Torossian. You can also follow Ronn on social media and this his personal website and blog.
Published December 30th, 2021