SEO has been around for quite some years now, and it wouldn’t be wrong to call it another cog in the SEO marketing strategies. Ranging from improving presence in search engine results to creating higher sales conversions, SEO is crucial for a business’s online presence. Similarly, an SEO audit helps inspect the technical infrastructure of the website, off-page and on-page elements to optimize SERP results, sales conversions, and usability while an SEO reporting software eases reporting of these metrics.
The SEO audit must be performed on a regular basis to ensure the long-term success of the website’s performance. That being said, SEO audits are really important as it helps keep the SEO strategy updated at all time. So, with this article, we are sharing more benefits of conducting SEO audit!
SEO audit is defined as the website review that outlines the weaknesses and strengths of the website from different perspectives, such as;
- Technical SEO – it helps discover the health of your website from a technical point of view and outline the necessary improvements
- Off-Page SEO – it helps review the off-site activities of the website and how they can be improved, including link building
- On-Page SEO – it helps focus on the visible elements on the website, including imagery and copies
When the audit is complete, SEO reporting software can be used to share the website performance with the company. Also, the audit results work as a starting point for devising the business’s online strategy.
- It outlines the technical performance and health of the website, so you can create practical tasks to enhance the online visibility
- The results help create an ongoing SEO plan for improving lead generation and sales conversions
- It optimizes the user experience by identifying the weak points and creating actionable strategies
- It helps identify the algorithm changes to ensure the search results are on-point. This is because all search engines tend to update the algorithms from time to time and SEO audits help outline what adjustments can be made to cater to these algorithmic changes
- It helps identify possible errors in the website, such as broken links that might be damaging the website’s performance. Once these errors are identified by the audit, the SEO experts can create strategies that eliminate the traffic and recover the traffic that the website lost
- It helps check the relevance of meta titles and meta description
- It determines if the website content is outdated and needs an overhaul. That’s because it helps evaluate the website content
- First of all, you could register the website on Google Webmaster tools because it helps gain access search queries, crawl errors, website linking, sitemaps, and HTML modifications
- The website should be added to Google Analytics as it helps collect data about the website visitors, such as what they search for on the website and what device you are using to sign up on the website
- The XML sitemap must be submitted, especially when new changes are made to the website and SEO strategies. That’s because it ensures that search engines are scanning and indexing new content
So, when are you performing an SEO audit on your website?
Published November 12th, 2021