The first impression of your business is the most important impression it will ever make. It’s what separates you from others, and makes potential clients and partners see what makes your company what it is today. Your business needs to stand out from the competition and it has to be memorable. This is where you need to put in some extra effort to make an impression that will last.
There are several factors that you need to consider before starting with your first impression strategy. You need to understand how your audience thinks, what they want and what they expect from your company so you can tailor your first impressions accordingly. And if you’re not sure how it should be done, don’t worry! We have compiled everything for you here in this guide, with all the necessary information!
Pleasant Customer Service
Pleasant customer service is an important component in any company. It provides a great first impression, and makes customers happy. It helps to create positive brand recognition and make customers want to come back. Just think about it: if you call a company about a certain problem you had – something that can be a quite negative experience – and they respond in the most helpful and courteous manner possible, then wouldn’t you be softened up a bit and want to give them a second chance?
The perfect example of how a company should think about its customers comes from Jeff Bezos, the founder of Amazon. Since the beginning of his ventures, he has had what he calls “customer obsession”; by placing customers at the forefront of everything the company does, he lays the ground for happy customers and, not least, returning customers.
A Simple and Well-Designed Website
Your company’s website is also a crucial factor in getting the attention of potential customers. It needs to look professional and well-designed. The design should be easy to navigate, and it should provide all the information that you want the visitor to know about your company – like what you do, who you are, how it works, etc. You should also make sure that your content is updated with new information when needed because people do not like outdated content on any site nowadays.
A good example of what a company website should look like is Oklahoma City Plumbers. By using simple fonts, a clear color scheme, an overview of their services, and a few pictures to bring life to the website, it is hard to get an unfavorable first impression of this plumbing company.
Clean Offices and Office Buildings
An office is not just an office. The way it looks reflects the company’s values and goals. And if it looks dirty and unorganized, then that will probably not be a good marker of what these values and goals are, will it?
So how does one keep an office clean? Cleaning can take up a lot of time, which is why many offices hire professional cleaners to take care of the mess. Bodø Renhold, a cleaners bureau in the northern region of Norway, emphasizes the importance of keeping offices and office buildings clean to make a good first impression – something that is also a key motivating factor for companies to invest in professional cleaning services.
The Right Dress Code
There are many different opinions on what makes a good dress code for businesses. Some say that wearing a suit is appropriate while others say it should be more relaxed. Based on what your company does, and what values you want to portray through it, you should define a dress code that is in line with those values.
Common to all of these keys to making good first impressions for businesses is the need to tailor what people see, and how their interactions with the business are like. Spot any tips that you could apply to the way you do things?
Published December 6th, 2021