Authenticity

10 Ways to Be an Authentic Entrepreneur and Sell Your Best Self

Entrepreneurs / By

Opinions expressed by Entrepreneur contributors are their own. Every entrepreneur must learn how to effectively connect with customers. Essentially, connected customers tend to be more loyal, translating into repeat business. Loyal customers also turn into brand ambassadors over time. One surefire way to establish a connection with your customers is to be authentic. Projecting your …

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5 Ways Entrepreneurs of Color Can Determine an Ally\’s Authenticity

Entrepreneurs / By

June 11, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Entrepreneurs of color — particularly black entrepreneurs — have faced myriad tragic events this year, from their communities being disproportionately affected by the global health crisis, to struggling to receive government loans for their businesses, to triggering events like multiple murders …

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