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Video content on YouTube can have a powerful impact on sales for local businesses as well as global brands. Learn how to leverage YouTube for your business.

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2 min read

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Hear Startup Story Live speaker Sean Cannell, founder of Think Media, share about the reach and power of YouTube — the second-most popular search engine on the planet — and how Google prioritizes YouTube videos in their search results. With the #1 and #2 search engines synced, it’s obvious why it is critical to consider posting video content as part of your business strategy. 

Cannell explains how leveraging video content on YouTube is not just for global businesses. Video content on YouTube can positively impact local businesses, from the local restaurant to the local counter installer.

Too many small business owners have chalked up YouTube video content as “not applicable” to them, Cannell says. But, in today’s marketplace you need to expand your message’s reach if you wish to capture audience attention.

Cannell reviews his three irrefutable laws of YouTube success, including tips for research, ranking and monetizing through increased sales and other methods.

Learn how to leverage video content on YouTube for your business.

Startup Story Live is an extension of The Startup Story podcast.

Related: How to Kickstart Your Capital Funding


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YouTube has banned several prominent white supremacist channels, including those belonging to David Duke and Richard Spencer.

The Google-owned video platform has long been criticized by civil rights groups and technologists for not doing enough to combat hate and supremacist speech. A ProPublica investigation in early 2019 found that white supremacists and neo-Nazis were using YouTube to recruit members and spread their vile messages.

The banned channels include American Renaissance, Spencer’s National Policy Institute and that of Stefan Molyneux. The channels repeatedly violated YouTube’s policies by alleging that members of protected groups were inferior. These come alongside other violations that led to YouTube taking action.

“We have strict policies prohibiting hate speech on YouTube, and terminate any channel that repeatedly or egregiously violates those policies,” a YouTube spokesperson told Fox News via email. “After updating our guidelines to better address supremacist content, we saw a 5x spike in video removals and have terminated over 25,000 channels for violating our hate speech policies.”


The Google-owned tech platform is cracking down on white supremacist content and other hate speech.

The Google-owned tech platform is cracking down on white supremacist content and other hate speech.
(Getty Images/YouTube)

In June 2019, YouTube announced it would remove thousands of channels for hate speech violations. It began to specifically prohibit “videos alleging that a group is superior in order to justify discrimination, segregation or exclusion based on qualities like age, gender, race, caste, religion, sexual orientation or veteran status.”


In the first quarter of this year, YouTube removed over 100,000 videos and 100 million comments for violating its hate and harassment policies.

Several of the people who have been banned took to Twitter to decry the latest decision from YouTube.

The popular video platform’s decision comes on the same week that Twitch temporarily banned President Trump over hate speech violations and Reddit banned almost 2,000 communities, including “TheDonald,” also for violating its hate speech rules.

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