Tesla is growing its lineup of products again, but this time it’s not just targeting trendy, eco-friendly adults in need of a functioning vehicle. Rather, its newest model caters to the offshoot of trendy, eco-friendly parents who can afford to buy them a $1,900 children’s toy. It’s here just in time for another lean pandemic holiday season.
The “Cyberquad for Kids” has debuted on Tesla’s official website, available for immediate purchase and shipping after 2 to 4 weeks. It’s essentially a mini version of Tesla’s forthcoming full-size Cyberquad, a two-seat, four-wheel all-terrain vehicle that Tesla introduced alongside the unveiling of its futuristic, Blade Runner-esque electric Cybertruck. The Cybertruck, with its blocky, wedge-shape body and rocket-grade stainless steel coating, became an object of fascination from the moment it graced the stage at a Tesla event in November 2019, prompting commentators to describe it as “dropped by an alien race.” The Cyberquad for Kids, which was inspired by the Cybertruck’s cyberpunk aesthetic, also looks like a child could be rolling it through a post-apocalyptic wasteland from a science fiction dystopia. The coolest ride on the block, all for a cool two grand.
— Franz von Holzhausen (@woodhaus2) December 2, 2021
According to Tesla’s website, the kids’ four-wheeler comes with a top speed of 10 miles per hour and up to 15 miles of range on its electric lithium-ion battery. It must be assembled, per a 22-page manual.
The rollout is a decent distraction from the fact that both Tesla’s much-hyped Cybertruck and its full-size Cyberquad have yet to ship a full two years after their reveal. In a recent tweet, Tesla founder and chief Elon Musk blamed pandemic woes. “This year has been such a supply chain nightmare & it’s not over!” he replied to a Twitter user’s request for a Cybertruck update. In September, Musk stated that Cybertruck production was set to begin in late 2022. According to data from a fan website, the truck—which Musk has called “a glitch in the Matrix”—already has over a million pre-orders.
But despite the nightmare, Musk seems to have managed to conjure up fun and games. Earlier this week, he released a $50 “Cyberwhistle,” a medical-grade stainless steel whistle in the shape of the elusive Cybertruck, complete with a joke about “blowing the whistle” on Tesla. It reportedly sold out within hours. (And while our editors were readying this piece for publication, the Cyberquad for Kids also sold out. So much for decent distraction.)