On-page SEO refers to everything we do to keep our websites near the top of the SERPs. Without it, our web pages get lost in the myriad of sites added to the internet every day. Without it, the competition overshadows us and laps us around the track. Updating your on-page SEO is something that we don’t always think about, but that will help us get the traffic we need.
Are you interested in setting your business apart from the others in your sector? Then, SEO might be all you need to stand out.
How to Create an SEO Strategy that Works
Updating your on-page SEO is a great way to keep your website in tip-top shape. Let’s talk about how you can do that as you go along.
Consider Hiring Help
SEO is a specialty service that will eat up a lot of your time. You may want to outsource this to ensure you get a good start. Many organizations can provide you with SEO strategies, but most are in a one-size-fits-all capacity. This doesn’t work for most businesses.
Instead, opt for an SEO strategy provider that has been tailored to work for your firm. Try out the innovative Whitehat SEO solutions offered by Maple Cloud for the best results.
Start with your Location
Good on-page optimization means starting with your location data and working your way up from there. Most people don’t realize this, but local SEO will help you pop up on the pages of the searches in your area. This means filling in an address on a contact us page and keeping your blog posts peppered with your location.
Don’t Forget to Blog!
Blog posts are one of the best ways you can keep in touch with your audience. They simultaneously provide brand transparency while also allowing your page to stay up to date. Staying up to date with the Google search results pages is easy to make weekly, fortnightly, or even monthly posts. Better than all of this, blogging lets you showcase your best products. You can use them to promote internal links. Internal links don’t rank as highly, but that doesn’t mean they are not vital to the success of your business page.
Research those Keywords
Research your keywords before you start putting together the copy for your site. Research them, note them, and then pepper them throughout your document to ensure you have the best chance of being seen on SERPS. So how do you do keyword research?
First, go to your favorite search engine page and start typing in the names of your products or service names. Google will automatically finish the sentences, giving you the keywords you need. You can also use a free keyword checking tool to find out what your business needs.
Published December 16th, 2021