Why You Need An Ideal Customer Profile In Your B2B SaaS Marketing Strategy

Why You Need An Ideal Customer Profile In Your B2B SaaS Marketing Strategy

Why You Need An Ideal Customer Profile In Your B2B SaaS Marketing Strategy


A significant number of companies I’ve recently spoken to are still struggling to identify their core target. In this article, I’ll try to shed some light on why it is important to have an Ideal Customer Profile, and what you’ll be using this ICP for.
This post was first published on eLearning Industry.
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